In 2019, Toronto Pride attendees had the chance to share their stories with the world. We worked with Netflix & Sid Lee to create a booth to live at Toronto Pride.
This booth was designed & conceived to be a unique abstract Iridescence shape. This structure was covered in a vibrant iridescent vinyl typically used for automotive wrapping. iridescence or chroma flair gave the booth a rainbow effect in sunlight — a perfect way to represent the LGBTQ community.
Inside the booth are two cameras & an iPad that guides the user through 15 questions, as they record their answers in a 60-second personalized message.
CREDITS:
Brand | Agency - Netflix | Thinkingbox
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