Mazda Autoshow
To bolster the launch of the new Mazda 2018 we built an interactive installation for the Toronto Auto show. The installation was a magic mirror booth that leveraged two interactive touch screens. These screens allowed users to connect with tactile objects to trigger digital information about the car. Intentionally designed content was rendered on a transparent screen to showcase the car along in front of the user. Additionally, a secondary screen provided more information that allowed users to dive deeper and learn more about their selection.
CREDITS:
Brand | Agency - A | B
Case study
Watch the case study to get a complete sense of the project.
User Interfaces in action
You can see some stills from the Lie Detector with users interacting & trying to be a convincing excuse. This activation was place in a busy mall in LA.
The installation
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