Sick kids microsite
In honor of Family Day 2018, we partnered with Cossette and SickKids to produce an interactive and engaging website that aims to increase donations to the SickKids Foundation.
A pivotal piece of the project was designing the interaction model for the branches of the Sickkids family tree–which is the main motif of the microsite. Though it was challenging to design and develop the interactive branches, it was rewarding to see users delight as they engaged with the experience and built their own tree.
CREDITS:
Brand | Agency - Sickkids Foundation | Thinkingbox & SidLee
Styleframes
Case study
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