Rupi Kaur is an Indian-born Canadian poet and performer. Her works have been at the forefront of Instapoetry, a new genre of social-media-centered, short, and easily accessible poetry. For her American Tour in 2018, we had the opportunity to collaborate with Rupi to create visuals that were reminiscent of her powerful yet dainty poetry for her live performance. This unique animated content played throughout the 90-minute act. This work was extended over digital branding on social media which helped bring the brand of Rupi Kaur x American Tour to her 3.8m followers.
Brand | Agency
Rupi Kaur | ThinkingboX
Role
Design & Styleframes
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