Film Release EPK

Inspired by the movie we designed an online experience that simulates the recruitment process for the world’s leading protection agency, AAA. Throughout the experience content from the film is served to the audience to interact with as they are quizzed for answers. SVG animations were used to create interactive UI that could be controlled based on user input. Additionally, animated SVG’s were used as interrupters that paired with the voice of Samuel Jackson, the protagonist from the film. These interruptions were prompted randomly during the experience–a trait we from the film translated to the web.

CREDITS:

Studio | Agency - Lionsgate | Thinkingbox

Case study

Website interactions

In this web experience — We used a number of svg-animaitons to create various states to walk the user through questions related to the plot of the film. This questionaire lead the user to make choices that lead to sharable social clips.